Netflix Stunt - Diamond Heist 

To launch The Diamond Heist, Guy Ritchie’s first Netflix documentary, we pulled off a stunt as bold as the real-life raid it’s based on. On Clapham High Street, we installed a special-build billboard with an actual 9 carat diamond secured inside a lit display case, complete with CCTV and live security. The public had 48 hours to try their own heist, but no one stepped up. So diamond influencer Jeremy Lynch gave it a shot, planning one of his own. The result: major press coverage, over 4 million views online, and The Diamond Heist hit number 1 on Netflix.